|Resource Name &|
Link to Resource:
Data concerning the advertising industry, accessible by name, brand, location, personnel or function. Includes 14,500 agency parent and branch profiles and 19,000 advertiser profiles. Data includes agency accounts, specializations, gross billings by media, contact information for agency personnel, SIC codes, statistics, approximate annual advertising spent by media and agencies retained by advertisers, and information on c. 91,000 brand names.
|Resource Type(s):||E-Book(s), Reference Tool, Statistical Dataset|
|Access information:||Resource is available on-campus or off-campus via EZProxy; Click the resource name to access it or here for off-campus instructions.|
|Fulltext:||Fulltext is available.|
|Vendor Name:||Red Books LLC|
|Research Guides:||Business, Journalism and Telecommunications|