In keeping with the University of Kentucky's commitment to reduce risks associated with the novel coronavirus, all public library spaces on campus are CLOSED. UK Libraries is now operating on an online service delivery model. View our online services and resources here.

UK Libraries has shifted to an online service delivery model due to the temporary closing of campus library locations.

Please contact us via chat
(Mon - Thu: 9:00 am - 7:00 pm, Fri: 9:00 am - 5:00 pm, Sat - Sun: noon - 5:00 pm)
or email (refdesk@uky.edu).

Email requests after hours are generally answered within one business day.

Additional help options can be found on our Ask Us page.

Public library spaces are closed, but we are still here to assist you.
View a quick reference guide of online services and resources on our COVID-19 Updates page.

Public library spaces are closed, but stay tuned here for options to connect with classmates via voice, video, or text chat.
View a quick reference guide of online services and resources on our COVID-19 Updates page.

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UK's self-service administrative portal.

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Request materials from other libraries.

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Request materials from other libraries, specifically for the Colleges of Dentistry, Health Sciences, Medicine, Nursing, Pharmacy, and Public Health.

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For access to Special Collections Research Center resources.

UK Libraries has shifted to an online service delivery model due to the temporary closing of campus library locations.

Please contact us via chat
(Mon - Thu: 9:00 am - 7:00 pm, Fri: 9:00 am - 5:00 pm, Sat - Sun: noon - 5:00 pm)
or email (refdesk@uky.edu).

Email requests after hours are generally answered within one business day.

Additional help options can be found on our Ask Us page.

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Public library spaces are closed, but we are still here to assist you.
View a quick reference guide of online services and resources on our COVID-19 Updates page.

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My Library Account MyUK ILLiad Medical Center ILLiad SCRC Researcher Account

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Review of Marketing Research, vol. 4

Description

Provides articles by marketing field researchers and scholars. Offers literature reviews, methodologies, empirical studies, international developments, and guidelines for implementation. Naresh K. Malhotra, ed. Review of Marketing Research. M.E. Sharpe. Available through the Gale Virtual Reference Library (GVRL).