|Resource Name &|
Link to Resource:
Provides articles by marketing field researchers and scholars. Offers literature reviews, methodologies, empirical studies, international developments, and guidelines for implementation. Naresh K. Malhotra, ed. Review of Marketing Research. M.E. Sharpe. Available through the Gale Virtual Reference Library (GVRL).
|Resource Type(s):||E-Book(s), Reference Tool|
|Access information:||Resource is available on-campus or off-campus via EZProxy; Click the resource name to access it or here for off-campus instructions.|
|Fulltext:||Fulltext is available.|
|Vendor Name:||Gale Cengage Learning|
|Research Guides:||Business, Marketing|
|Special usage notes:||
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