Review of Marketing Research, vol. 4 University of Kentucky Libraries

Resource Name & Link to Resource:	Review of Marketing Research, vol. 4
Description:	Provides articles by marketing field researchers and scholars. Offers literature reviews, methodologies, empirical studies, international developments, and guidelines for implementation. Naresh K. Malhotra, ed. Review of Marketing Research. M.E. Sharpe. Available through the Gale Virtual Reference Library (GVRL).
Resource Type(s):	E-Book(s), Reference Tool
Access information:	Resource is available on-campus or off-campus via EZProxy; Click the resource name to access it or here for off-campus instructions.
Fulltext:	Fulltext is available.
Vendor Name:	Gale Cengage Learning
Research Guides:	Business, Marketing
Coverage:	2008 ed.
Special usage notes:	Please note: To limit your search to the contents of this specific title, select within this publication in the Quick Search box or choose Limit the results by publication title in the Advanced Search. Otherwise, you will be searching some 150+ different resources in the GVRL.