| Resource Name & Link to Resource: | Review of Marketing Research, vol. 4 |
| Description: | Provides articles by marketing field researchers and scholars. Offers literature reviews, methodologies, empirical studies, international developments, and guidelines for implementation. Naresh K. Malhotra, ed. Review of Marketing Research. M.E. Sharpe. Available through the Gale Virtual Reference Library (GVRL). |
| Resource Type(s): | E-Book(s), Reference Tool |
| Access information: | Resource is available on-campus or off-campus via EZProxy; Click the resource name to access it or here for off-campus instructions. |
| Fulltext: | Fulltext is available. |
| Vendor Name: | Gale Cengage Learning |
| Research Guides: | Business, Marketing |
| Coverage: | 2008 ed. |
| Special usage notes: |
Please note: To limit your search to the contents of this specific title, select within this publication in the Quick Search box or choose Limit the results by publication title in the Advanced Search. Otherwise, you will be searching some 150+ different resources in the GVRL. |
Library Information
HOURS for May 23, 2018
AIC
Design
8:00am - 4:30pm
Education (Temporary Location)
9:00am - 4:30pm
Fine Arts
8:00am - 4:30pm
Medical Center
8:00am - Midnight
Science & Engineering
8:00am - 4:30pm
SCRC
8:00am - 5:00pm
W.T. Young
7:00am - 8:00pm- More Hours Information
